Fast video dating
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.
“There are limits to the percentage of single people who will become active Tinder users and repeating ‘casual daters,'” Morgan Stanley analysts said in a February note to clients.
“Momo is above all an open, flowing platform with people coming and going.”“8.0 hopes to build an organically interconnected style of interaction,” he added.
“For example, you can establish a relationship through the ‘People nearby’ function and deepen it through the ‘Fast chat.’ It is also possible to build the relationship through ‘Fast chat’ and develop it through the ‘Party’ feature; they depend on each other, it’s an interdependent organic whole.”According to Momo’s Q1 report, live streaming has significantly improved user activity on Momo’s app with live streaming penetration among daily users reaching 24 percent and short videos reaching 46 percent.
Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
As of March 2017, Momo’s monthly active users reached 85.2 million.
Commenters have noted that Momo might have hit a ceiling in live streaming user numbers which is why it is turning to new tactics.
Wang said that video will continue to be the core of their strategy since live streaming provides a fuller social feedback experience.Tags: Adult Dating, affair dating, sex dating