Fast video dating

Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.

Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.

Wang said that video will continue to be the core of their strategy since live streaming provides a fuller social feedback experience.

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Fast video dating

After success in live streaming followed by an impressive user growth and steady profits during nine consecutive quarters, China’s biggest location-based social network Momo has set out to find the next big thing in China’s social trends.

Momo’s foray into live streaming made headlines in March after the company announced that its revenue recorded a 524-percent year-on-year jump to $246.1 million in Q4 last year, while the annual revenue soared 313 percent to reach $553.1 million. The company’s COO Wang Li announced during an interview with Tencent Tech (in Chinese) that they are looking to make more room for innovation in live videos.

After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.

When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about $20 a month.

But the site that brands itself as “a different kind of relationship company” has seen its own challenges.

Though the firm said subscribers are joining at faster rates and staying longer, analysts last year estimated e Harmony’s revenue growth had slowed to a crawl, and was still half that of the Match Group’s, the mix of Tinder, Match and OKCupid that brought in more than 0 million in the U. Many market-watchers have questioned the basic premise of e Harmony and other sites, which depend on long detailed profiles and dedicated algorithms.

The move might also signal a new era for live streaming services, which in recent months have been facing stricter government regulation.

Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

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