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Your email may be seen as just another communiqué from the organization and easily dismissed.And while people are also inundated with postal mail, your chances are much better the recipient will add your renewal letter to their “bill” pile and write the renewal check while taking care of their usual obligations.

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Tell me three great things you did with their membership dollars.

Next Paragraph Now tell them what you have planned for this year.

” This is the paragraph (or two) where you might even include a premium for renewing quickly, such as: “If you renew your membership in the next two weeks, we will send you our lovely low-flow shower head so you can begin to conserve water right away!

” This is also the place where you can ask them to renew at a higher level or add an extra amount to their membership.

The address block should look like any business letter you do and the greeting should be “Dear Person’s First Name.” Example “Dear John.” If you are in a culture in which using a person’s first name is prohibited, then at least use a proper “Dear Mr.

Smith.” But don’t use “Dear Member” or “Dear Supporter.” You should establish that your organization has a personal relationship with the member and that they are important to your organization and not just some anonymous check writer.

List a few of those great things you are going to do.

Again, bullet points are my preference; short, sweet, bullet points.

Also show some excitement about what you have planned…you just can’t wait to get to the projects!

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