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In the same way, we can change individual behavior and public policy alike to be more oriented toward the truth through the Pro-Truth Movement, and the PTP is one aspect of this movement to help fight deception.

Behavioral science research suggests that addressing such tragedies of the commons involves a combination of strategies.

We are thus not naturally inclined to live by the maxim of “you will know the truth, and the truth will set you free.” Being truthful thus requires the same kind of effort as any other sort of civilized, not-instinctive behavior.

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The PTP, created by a group of behavioral scientists, combines all of these strategies.

By doing so, it provides a tool that motivates all who take it to share accurate information and avoid sharing misinformation.

It can mean directly lying about the situation at hand, for instance when an athlete denies taking steroids that she was actually taking.

It can mean lying by omission, as when a scholar publishes a study with a successful experiment, while hiding that he conducted 50 of the same experiments that failed, until by random chance one finally worked, a phenomenon known as publication bias.

The Logo for the Pro-Truth Pledge " data-medium-file="https://i2com/ fit=250,250&ssl=1" class="alignnone size-full wp-image-2815" src="https://i2com/ resize=250,250&ssl=1" alt="Pro-Truth Pledge Logo" width="250" height="250" srcset="https://i2com/ resize=150,150&ssl=1 150w" sizes="(max-width: 250px) 100vw, 250px" data-recalc-dims="1" /Unfortunately, we cannot trust politicians and other public figures to tell the truth.

The pledge changes the incentive structure for public figures to promote truth-telling instead of lying.

It is even easy to say you “verified” a source before sharing the information.

However, if you verified it through checking a source known to be systematically unreliable, whether Occupy Democrats for liberals or Breitbart for conservatives, you have violated the standard of avoiding unreliable websites, and thus violated the pledge.

Leaders of organizations are lying more and more frequently, and usually do not get punished.

It’s not only a problem with public figures: fake news, more recently termed “viral deception,” is sweeping social media, shared by ordinary people.

Besides providing the motivation, the PTP spells out what it means to orient toward the truth.

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