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What we do on Tinder is no different than what we already do,” Rad says. Every aspect of their spartan featureset is tracked.And they never launch a new feature without proper API tracking in place.“It’s very important for us to understand how users are using different aspects of the app.

Within 30 seconds, I’ve stalked at least 10 within a 50-mile radius of where I currently stand.

We have no friends in common, but somehow, theoretically, they’re tangentially connected to me–maybe it’s through a friend of a friend, maybe we both just like Most are too young–20 to my 30–but that doesn’t need to stop me.

“Sometimes that involves taking a very, very extreme and unique approach on design, and sometimes that just involves … Where that goes is up to a person.”It very hard to argue with that breakdown of our social behavior, and Tinder emulates it digitally. It just so happens that Tinder handles this whole process with the speed and efficiency of digital infrastructure rather than, say, analog vodka.

taking the expectations people have in other apps.” is superficial.“We want to create experiences that emulate human behavior. If you find a connection, you continue to understand, ‘what are our common interests, our social groups? Tinder might design from the gut–from what people expect and what they seem to do–but they iterate from the brain.

So whether it’s i Message (for Tinder’s in-app messaging) or Facebook (for Tinder’s in-app profiles), they’re cognizant of user expectations for each of these experiences, and they set the bar at least that high.

And in many cases, that bar might not be something worth trying to leap over.“We don’t want to create foreign experiences, we want to create experiences people relate to,” Rad says. If you like them and they like you, you begin a conversation over messaging.

It’s only if someone likes you, too, that any match is made.

I talked to Tinder co-founders Sean Rad and Justin Mateen to dissect the design philosophies behind their meteoric app, which has generated 20 million matches since September.

Much like Bang with Friends, no one knows if you’ve shown interest–notifications aren’t sent to the objects of your admiration unless the feeling is mutual.

So there’s no real risk to using Tinder, even though some have pigeonholed it as Hot-or-Not or Grindr.

While Be Linked doesn’t want to be known as the app that creates awkward mornings-after in offices or at conferences, it nonetheless derives from the insight that more and more people were using Linked In, which some consider the most buttoned-up and professional of social networks, to score dates.

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